The PALTOWN Model
Our unique model creates communities that attract, retain, and engage patients and caregivers in a environment designed around three core values:
Each group is led by someone living the experience, and all community members are patients and caregivers.
Disease and experience-specific groups enable patients to find their peers, and to get — and stay — connected.
Groups are private and by invitation only, so members can share their experiences in a secure environment.
PALTOWN builds on the success of COLONTOWN, a community created by CEO Erika Hanson Brown in 2010. Brown founded COLONTOWN, a space for colorectal survivors, as a labor of love after her successful treatment for stage iiic colon cancer, hoping to diminish the sense of isolation so common to patients afflicted by this disease. COLONTOWN began as one small secret group on Facebook and grew to a community of over forty neighborhoods with thousands of members. Visit colontown.org for more!
All community members participate in the central “downtown” conversation, and belong to smaller neighborhoods organized by disease stage, type of treatment, or special interests such as clinical trials.
Deputy mayors in each neighborhood draw on their own life experience as patients and caregivers to welcome new members and foster conversation.
Deputy mayors are trained in community management; new deputy mayors are mentored by experienced partners, and the mayors have their own neighborhood to share best practices and support each other.
The result: tremendous engagement, strong connections that extend into the real world, and relevant, valuable content created by and for the community.