Roni DasGupta, the CEO of Atlas Primary,  has 27 years of experience in the medical market research industry. Her passion lies in education and research, and she actively advocates for patients dealing with Alzheimer’s disease, Lung Cancer and Colon Cancer.

Roni’s mother was diagnosed with Stage 4 Colon cancer in 2005. She passed away in 2007 from complications from the chemo treatment before her last treatment of chemo. Roni advocates to help others become aware of screening, signs for CRC, and understanding the options available to them and their caregivers so that others don’t have to go through the confusion and lack of awareness and education that her family did.